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Immersive Beauty Experiences: Stores and Salons Offer Virtual Reality for Makeup and Hair Testing

By 2025, virtual reality (VR) is transforming the beauty shopping experience. Salons and cosmetic stores are adopting VR technology for virtual testing, allowing customers to try on different makeup looks, hair colors, and styles without a physical application.

Sephora and Ulta Beauty are pioneers in this field, with stores offering augmented reality mirrors where customers can see a range of product and look options in real-time. “VR allows customers to try on various looks and make safer, more personalized choices,” says Maria Olivieri, Director of Innovation at Sephora. This immersive experience is ideal for those looking to experiment with new styles before purchasing, offering a practical and fun way to discover new products and trends.

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Dream Life in Paris

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